GIANT FOOD TO GREET 1996 WITH MORE CROSS-PROMOTIONS FEATURING CARDS

LANDOVER, Md. -- Giant Food here will unleash a new round of aggressive greeting card cross-promotions with other store departments starting in January.The steady schedule of greeting card promotions, and a rollout earlier this year of new card department signs with ceiling mobiles and aisle headers are all designed to pull traffic into the destination card centers at Giant's 160 stores, said Gerry

LANDOVER, Md. -- Giant Food here will unleash a new round of aggressive greeting card cross-promotions with other store departments starting in January.

The steady schedule of greeting card promotions, and a rollout earlier this year of new card department signs with ceiling mobiles and aisle headers are all designed to pull traffic into the destination card centers at Giant's 160 stores, said Gerry Hemming, Giant's design director. "It's generated heightened awareness of this categor

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