GIANT FOOD PREPARES SUPER SOFT-DRINK PROMOTION

LANDOVER, Md. -- Giant Food here hoped for a private-label touchdown with a Super Bowl promotion that positioned its new soft-drink line with national-brand snacks and beverages.Consumers received a free soft-drink 12-pack with the purchase of five participating Kraft or Nabisco products, including Wheat Thins, Triscuit, Ritz, Cheese Nips, Maxwell House and Jell-O. Consumers had to present their Giant

LANDOVER, Md. -- Giant Food here hoped for a private-label touchdown with a Super Bowl promotion that positioned its new soft-drink line with national-brand snacks and beverages.

Consumers received a free soft-drink 12-pack with the purchase of five participating Kraft or Nabisco products, including Wheat Thins, Triscuit, Ritz, Cheese Nips, Maxwell House and Jell-O. Consumers had to present their Giant BonusCard to get the savings, and were limited to one qualifying purchase each day

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