GIANT STEP: EDLP ON PRODUCE

QUINCY, Mass. - Stop & Shop/Giant-Landover here intends to rebound by zigging where others have zagged.The sister chains last month surprised observers and competitors alike by implementing an everyday-low-price strategy in produce, combining ads emphasizing freshness and quality with reduced everyday prices on all fresh fruits and vegetables at all of their 571 stores. The EDLP program is expected

QUINCY, Mass. - Stop & Shop/Giant-Landover here intends to rebound by zigging where others have zagged.

The sister chains last month surprised observers and competitors alike by implementing an everyday-low-price strategy in produce, combining ads emphasizing freshness and quality with reduced everyday prices on all fresh fruits and vegetables at all of their 571 stores. The EDLP program is expected to be rolled out to other areas of the store, observers told SN.

The strat

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