GIANT USES 'LIGHT' TOUCH ON FROZENS

LANDOVER, Md. -- Giant Food here is throwing new light on its ice cream cakes and frozen decorated cakes and pastries.The 161-unit chain is in the process of installing neon-like, 6-foot by 2-foot signs over two-tier cases that display these items in its bakery departments.The signs use Luminite, a translucent, acrylic gel that is molded into three-dimensional lettering and illustrations. The entire

LANDOVER, Md. -- Giant Food here is throwing new light on its ice cream cakes and frozen decorated cakes and pastries.

The 161-unit chain is in the process of installing neon-like, 6-foot by 2-foot signs over two-tier cases that display these items in its bakery departments.

The signs use Luminite, a translucent, acrylic gel that is molded into three-dimensional lettering and illustrations. The entire sign then is back-lit with a fluorescent tube that gives it the look of neon

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