GIANT'S NATURE'S CHOICE TARGETS SPECIALTY RIVALS

LANDOVER, Md. -- Giant Food here is grouping together about 500 dry grocery and frozen food items under a new program known as Nature's Choice, in a possible jab at specialty grocer and market interloper Fresh Fields.The 160-store Giant has set aside special sections of shelving in each of its aisles. In each section are products that meet the Nature's Choice program's criteria of being natural, organic

LANDOVER, Md. -- Giant Food here is grouping together about 500 dry grocery and frozen food items under a new program known as Nature's Choice, in a possible jab at specialty grocer and market interloper Fresh Fields.

The 160-store Giant has set aside special sections of shelving in each of its aisles. In each section are products that meet the Nature's Choice program's criteria of being natural, organic or vegetarian.

The chain created the section, designated within each aisl

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