GILLETTE IS SET TO MAKE NOISE WITH MACH 3

BOSTON -- Gillette Co. here has unveiled its eagerly anticipated Mach 3 razor system, which the company is calling its most significant product introduction since it brought out its first twin-blade razor in 1971.Gillette plans to spend $300 million on promotional support, including $200 million on worldwide advertising, during Mach 3's first year on the market. The Mach 3 will be available in stores

BOSTON -- Gillette Co. here has unveiled its eagerly anticipated Mach 3 razor system, which the company is calling its most significant product introduction since it brought out its first twin-blade razor in 1971.

Gillette plans to spend $300 million on promotional support, including $200 million on worldwide advertising, during Mach 3's first year on the market. The Mach 3 will be available in stores in July -- TV spots will break in early August -- and is expected to shake up the me

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