Here are some of the key results from the SN/Brand Marketing 1994 State of the Union surveys:
ome level. Fully two-thirds of brand marketers say they have some current activity, while 51% of supermarket retailers report current involvement. That number can be expected to grow -- another 33% of retailers say they plan alliances in the near future.
Positive Thinking. Brand marketers and supermarket retailers are feeling pretty optimistic about their relationships. Among ret