GIVE AND TAKE

Until now the majority of prepaid phone cards issued in the United States have been free. They have been given away by packaged-goods manufacturers to promote their products and brands. ards will continue to be a strong promotional vehicle to draw consumer attention to a product.Brand marketers will increasingly use the interactive features that phone cards offer to collect valuable consumer research

Until now the majority of prepaid phone cards issued in the United States have been free. They have been given away by packaged-goods manufacturers to promote their products and brands.

ards will continue to be a strong promotional vehicle to draw consumer attention to a product.

Brand marketers will increasingly use the interactive features that phone cards offer to collect valuable consumer research and add an extra dimension to the promotions, such as providing additional

Register to view the full article

Already a member? .