GIVE A TASTE TO GET A SALE, VENDOR URGES

KING OF PRUSSIA, Pa. -- Astute retailers can significantly increase their candy department sales by sampling products, said an official with a leading fudge manufacturer.Speaking last month at the Philadelphia National Candy, Gift & Gourmet Show here, Marty Jacknis, executive vice president of Calico Cottage Candies, Mineola, N.Y., said retailers are in the "need-satisfaction business." As a result,

KING OF PRUSSIA, Pa. -- Astute retailers can significantly increase their candy department sales by sampling products, said an official with a leading fudge manufacturer.

Speaking last month at the Philadelphia National Candy, Gift & Gourmet Show here, Marty Jacknis, executive vice president of Calico Cottage Candies, Mineola, N.Y., said retailers are in the "need-satisfaction business." As a result, they should make their stores more appealing to the customer.

"You should

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