GIVING CRAFT BEER ITS FAIR SHARE

CHICAGO - Food retailers should increase promotional and display activities in the strong-performing micro/craft beer segment, said Dan Wandel, vice president of beverage alcohol client solutions at Information Resources Inc. here."Even though the micros/crafts saw a merchandising increase, they're still not getting the fair share they deserve," Wandel said during a recent beer teleconference sponsored

CHICAGO - Food retailers should increase promotional and display activities in the strong-performing micro/craft beer segment, said Dan Wandel, vice president of beverage alcohol client solutions at Information Resources Inc. here.

"Even though the micros/crafts saw a merchandising increase, they're still not getting the fair share they deserve," Wandel said during a recent beer teleconference sponsored by the Brewers Association, Boulder, Colo., a trade association for craft brewers.

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