GIVING PIZZA A WHIRL

Supermarket pizzas in the deli and food-service sections are just about as ubiquitous as roasted chickens, with new and revamped programs, hot and cold, getting tossed into most new stores and remodels.But while they keep garnering prime store space, are these pizza programs holding their own in a competitive market crowded with low-cost frozen pies and legions of independent and chain pizza specialty

Supermarket pizzas in the deli and food-service sections are just about as ubiquitous as roasted chickens, with new and revamped programs, hot and cold, getting tossed into most new stores and remodels.

But while they keep garnering prime store space, are these pizza programs holding their own in a competitive market crowded with low-cost frozen pies and legions of independent and chain pizza specialty outlets?

The answer varies widely, according to retailers and food experts,

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TAGS: Center Store