GLAXOSMITHKLINE BEEFS UP E-PROMOTIONS

PITTSBURGH -- GlaxoSmithKline Consumer Healthcare is leveraging the Internet to build on its offline promotions.The over-the-counter medication division of London-based GlaxoSmithKline has already offered e-promotions -- including online samples and coupons -- for Remifemin, an herbal product which helps treat the symptoms of menopause; AquaFresh dental gum; Nicorette smoking cessation gum; and the

PITTSBURGH -- GlaxoSmithKline Consumer Healthcare is leveraging the Internet to build on its offline promotions.

The over-the-counter medication division of London-based GlaxoSmithKline has already offered e-promotions -- including online samples and coupons -- for Remifemin, an herbal product which helps treat the symptoms of menopause; AquaFresh dental gum; Nicorette smoking cessation gum; and the NicoDerm CQ nicotine patch. The unit manages about 40 brands.

And it plans to

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