GMA EXECUTIVE CONFERENCE

WHITE SULPHUR SPRINGS, W.Va. - Independent grocers are differentiating from competitors by staying close to their customers, but they need manufacturers' help, too, retailers said.CPGs need to give independents the same product information that they give big players, said Carole Bitter, president and chief executive of Friedman's Supermarkets, Butler, Pa. She spoke on a panel session at the Grocery

WHITE SULPHUR SPRINGS, W.Va. - Independent grocers are differentiating from competitors by staying close to their customers, but they need manufacturers' help, too, retailers said.

CPGs need to give independents the same product information that they give big players, said Carole Bitter, president and chief executive of Friedman's Supermarkets, Butler, Pa. She spoke on a panel session at the Grocery Manufacturers Association's 2006 Executive Conference here.

When Gillette laun

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