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WHITE SULPHUR SPRINGS, W.Va. - Mining its own customer data is enabling Safeway to match assortments to its markets and create tailored promotions, its chief marketer said.The No. 2 U.S. supermarket retailer hopes that effort will build momentum in the Center Store, having already announced that sales growth of its top 10 CPG vendors had accelerated in the past year due to its rebranding work, the

WHITE SULPHUR SPRINGS, W.Va. - Mining its own customer data is enabling Safeway to match assortments to its markets and create tailored promotions, its chief marketer said.

The No. 2 U.S. supermarket retailer hopes that effort will build momentum in the Center Store, having already announced that sales growth of its top 10 CPG vendors had accelerated in the past year due to its rebranding work, the new O Organics store brand and better collaboration with vendors.

Safeway for t

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