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WHITE SULPHUR SPRINGS, W.Va. -- Manufacturers risk more than just depriving themselves of near-term sales when they make new items unaffordable for smaller chain retailers, a regional retailer said during a panel session at the Grocery Manufacturers Association's Executive Conference here.Ric Jurgens, president and chief executive of Hy-Vee, Des Moines, Iowa, warned they could push local or regional

WHITE SULPHUR SPRINGS, W.Va. -- Manufacturers risk more than just depriving themselves of near-term sales when they make new items unaffordable for smaller chain retailers, a regional retailer said during a panel session at the Grocery Manufacturers Association's Executive Conference here.

Ric Jurgens, president and chief executive of Hy-Vee, Des Moines, Iowa, warned they could push local or regional operators to adopt strategies unfavorable to national brands.

"When manufactu

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