GMA EXECUTIVE CONFERENCE

WHITE SULPHUR SPRINGS, W.Va. - Dollar General is hoping to abandon its dollar-store label to build a more sophisticated food and general merchandise business for an increasingly diverse customer base, said David Perdue, chairman and chief executive officer of the $8.6 billion company that operates some 8,000 U.S. stores."We want to differentiate from the dollar-only format," Perdue told the Grocery

WHITE SULPHUR SPRINGS, W.Va. - Dollar General is hoping to abandon its dollar-store label to build a more sophisticated food and general merchandise business for an increasingly diverse customer base, said David Perdue, chairman and chief executive officer of the $8.6 billion company that operates some 8,000 U.S. stores.

"We want to differentiate from the dollar-only format," Perdue told the Grocery Manufacturers Association's Executive Conference here last week. "That image hurts us

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