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PALM BEACH, Fla. - Greater collaboration and a more analytic approach to product customization will help maximize returns for retailers and manufacturers alike, concluded an industry panel who spoke here during the Washington-based Grocery Manufacturers Association's Merchandising, Sales and Marketing Conference.While half of all customized products fail to meet objectives, requests for exclusive

PALM BEACH, Fla. - Greater collaboration and a more analytic approach to product customization will help maximize returns for retailers and manufacturers alike, concluded an industry panel who spoke here during the Washington-based Grocery Manufacturers Association's Merchandising, Sales and Marketing Conference.

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