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PALM BEACH, Fla. - Greater collaboration and a more analytic approach to product customization will help maximize returns for retailers and manufacturers alike, concluded an industry panel who spoke here during the Washington-based Grocery Manufacturers Association's Merchandising, Sales and Marketing Conference.While half of all customized products fail to meet objectives, requests for exclusive

PALM BEACH, Fla. - Greater collaboration and a more analytic approach to product customization will help maximize returns for retailers and manufacturers alike, concluded an industry panel who spoke here during the Washington-based Grocery Manufacturers Association's Merchandising, Sales and Marketing Conference.

While half of all customized products fail to meet objectives, requests for exclusive products or new sizes and packaging options are projected to grow in the future, said Ri

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