GMA NAMES 'CHANNEL LEADERS'

WASHINGTON -- Grocery Manufacturers of America here last week assigned individual staff members to be the liaisons between GMA and specific retail channels.tion said the initiative will better reflect today's multichannel marketplace and provide its members with channel expertise and learning opportunities."We are changing to meet the realities and opportunities of the new business environment," said

WASHINGTON -- Grocery Manufacturers of America here last week assigned individual staff members to be the liaisons between GMA and specific retail channels.

tion said the initiative will better reflect today's multichannel marketplace and provide its members with channel expertise and learning opportunities.

"We are changing to meet the realities and opportunities of the new business environment," said C. Manly Molpus, president and chief executive officer, GMA.

The st

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