GMA IS PLANNING SOLUTION-SELLING SEMINARS

WASHINGTON -- The Grocery Manufacturers of America here is planning three one-day seminars to promote the concept of "solution selling" as well as a book on that topic. "Solution Selling: Coming Soon to a Store Near You" was co-published last month by the GMA and Andersen Consulting, Chicago, in conjunction with the Food Marketing Institute here and the Association of Sales and Marketing Cos., Reston,

WASHINGTON -- The Grocery Manufacturers of America here is planning three one-day seminars to promote the concept of "solution selling" as well as a book on that topic. "Solution Selling: Coming Soon to a Store Near You" was co-published last month by the GMA and Andersen Consulting, Chicago, in conjunction with the Food Marketing Institute here and the Association of Sales and Marketing Cos., Reston, Va.

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