GMA REPORT LISTS SOLUTION SELLING STEPS TO SUCCESS

WASHINGTON -- Co-branded programs, seasonal promotions and front-end displays are among the areas explored in the Grocery Manufacturers of America's second solution selling report.The document, released at the GMA's annual executive conference in White Sulphur Springs, W.Va., which began June 12 and continues through tomorrow, lists 11 studies from manufacturers, retailers and a broker to show the

WASHINGTON -- Co-branded programs, seasonal promotions and front-end displays are among the areas explored in the Grocery Manufacturers of America's second solution selling report.

The document, released at the GMA's annual executive conference in White Sulphur Springs, W.Va., which began June 12 and continues through tomorrow, lists 11 studies from manufacturers, retailers and a broker to show the varied ways solution selling can be implemented. Barriers are also explored.

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