GMA SEES VALUE BUOYING BIG BRANDS AS CHANNELS SHIFT

CHICAGO -- The big story in brand marketing is not that private-label products have national brands on the run, said the president and chief executive officer of the Grocery Manufacturers of America. That's not true. The big story is that looking at supermarkets alone for an accurate picture of food distribution in the 1990s is misleading. It now accounts for only two-thirds of the business, said

CHICAGO -- The big story in brand marketing is not that private-label products have national brands on the run, said the president and chief executive officer of the Grocery Manufacturers of America. That's not true. The big story is that looking at supermarkets alone for an accurate picture of food distribution in the 1990s is misleading. It now accounts for only two-thirds of the business, said C. Manly Molpus. "For over a hundred years, value is what national brands have delivered. In doin

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