GMDC GM CONFERENCE

ORLANDO, Fla. - Retailers should develop multi-department seasonal plans to leverage their company's product assets during peak seasonal periods, said consultant Gerald Friedler, based in Boston, during the GMDC General Merchandise Marketing Conference here this month.Friedler and Jon Hauptman, vice president, Willard Bishop, Barrington, Ill., presented the GMDC Educational Foundation's newest study,

ORLANDO, Fla. - Retailers should develop multi-department seasonal plans to leverage their company's product assets during peak seasonal periods, said consultant Gerald Friedler, based in Boston, during the GMDC General Merchandise Marketing Conference here this month.

Friedler and Jon Hauptman, vice president, Willard Bishop, Barrington, Ill., presented the GMDC Educational Foundation's newest study, "Seasonal Best Practices," an 80-page update of a topic GMDC first broached 10 years

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