GMDC TO MAP OUT MARKETING STRATEGIES

SAN DIEGO -- The General Merchandise Distributors Council, Colorado Springs, is preparing to embark on a major study that will provide retailers with a "merchandising roadmap" for the general merchandise and health and beauty care categories, said Roy White, vice president of the GMDC's Educational Foundation, which is based in New York.GMDC previewed the project for retailers, wholesalers and manufacturers

SAN DIEGO -- The General Merchandise Distributors Council, Colorado Springs, is preparing to embark on a major study that will provide retailers with a "merchandising roadmap" for the general merchandise and health and beauty care categories, said Roy White, vice president of the GMDC's Educational Foundation, which is based in New York.

GMDC previewed the project for retailers, wholesalers and manufacturers attending its annual GM Marketing Conference here last week. The new study, "

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