GMDC OUTLINES COMPETITIVE STRATEGIES

CHICAGO -- Merchandising, not price, is crucial for supermarkets competing with mass merchandisers, according to preliminary research from the Educational Foundation of the General Merchandise Distributors Council, Colorado Springs, Colo.In a presentation at the International Home and Housewares Show here last month, GMDC gave a preview of the "Merchandising for Success" study it will release later

CHICAGO -- Merchandising, not price, is crucial for supermarkets competing with mass merchandisers, according to preliminary research from the Educational Foundation of the General Merchandise Distributors Council, Colorado Springs, Colo.

In a presentation at the International Home and Housewares Show here last month, GMDC gave a preview of the "Merchandising for Success" study it will release later this year. Showing examples from specific stores, GMDC executives focused on how super

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