GMDC 'SEASONAL BEST PRACTICES' GETS A-OK

Retailers are preparing to apply "seasonal best practices" guidelines to upcoming Easter, spring-cleaning and lawn and garden promotions.General merchandise category managers and buyers who attended the Colorado Springs, Colo.-based General Merchandise Distributors Council's fall marketing conference last month said they were quickly embracing recommendations outlined in the "seasonal best practices"

Retailers are preparing to apply "seasonal best practices" guidelines to upcoming Easter, spring-cleaning and lawn and garden promotions.

General merchandise category managers and buyers who attended the Colorado Springs, Colo.-based General Merchandise Distributors Council's fall marketing conference last month said they were quickly embracing recommendations outlined in the "seasonal best practices" study presented at the conference in Palm Desert, Calif.

Several retailers c

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