GMDC SEES SALES IN ALTERNATIVE MEDICINE

ORLANDO, Fla. -- The rising popularity of alternative medicine offers supermarket health and beauty care and pharmacy departments new sales opportunities, and the challenge of providing consumers with the information they need, said David McConnell Jr., senior vice president of the General Merchandise Distributors Council, at the association's fall marketing conference here last week.One in four Americans

ORLANDO, Fla. -- The rising popularity of alternative medicine offers supermarket health and beauty care and pharmacy departments new sales opportunities, and the challenge of providing consumers with the information they need, said David McConnell Jr., senior vice president of the General Merchandise Distributors Council, at the association's fall marketing conference here last week.

One in four Americans already use alternative products, and alternative medicine has become mainstrea

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