GMDC SIGNS ON THREE CHAINS TO TEST BIRTHDAY CONCEPTS

ORLANDO, Fla. -- Ingles Markets, Asheville, N.C.; Price Chopper Supermarkets, Schenectady, N.Y. and R&G Felpausch Co., Hastings, Mich., will be among several chains to test merchandising concepts suggested in the General Merchandise Distributors' "Birthday/Celebration Best Practices Consumer Research Report."Research findings were presented here during the Colorado Springs-based association's GM Marketing

ORLANDO, Fla. -- Ingles Markets, Asheville, N.C.; Price Chopper Supermarkets, Schenectady, N.Y. and R&G Felpausch Co., Hastings, Mich., will be among several chains to test merchandising concepts suggested in the General Merchandise Distributors' "Birthday/Celebration Best Practices Consumer Research Report."

Research findings were presented here during the Colorado Springs-based association's GM Marketing Conference, June 2 to 6. The conference drew about 1,200 retailers, supplie

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