'GODZILLA,' TEPID AT THE BOX OFFICE, BREATHES FIRE AT RETAIL

While "Godzilla" the movie may be below box-office expectations, "Godzilla"-licensed merchandise is selling well at supermarkets.During the past several weeks, kids have snapped up action figures and other themed items at chains like Ralph's, Winn-Dixie, Safeway, Pathmark, Kroger and Wegman's.These retailers have displayed 144-piece "Godzilla" shippers, valued at $500 to $600 retail, at peak traffic-flow

While "Godzilla" the movie may be below box-office expectations, "Godzilla"-licensed merchandise is selling well at supermarkets.

During the past several weeks, kids have snapped up action figures and other themed items at chains like Ralph's, Winn-Dixie, Safeway, Pathmark, Kroger and Wegman's.

These retailers have displayed 144-piece "Godzilla" shippers, valued at $500 to $600 retail, at peak traffic-flow points. The displays feature plush figures, key chains, straws, mugs an

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