GOING BANANAS OVER BREAKFAST

More and more, retailers are cross merchandising items, such as bananas, in the breakfast aisle in an attempt to raise sales by making consumers consider various breakfast options.The Carteret, N.J.-based Pathmark Stores started doing this recently, chainwide, while the independent Clement's Market, Portsmouth, R.I., put a banana rack in the middle of the cereal aisle about two months ago, according

More and more, retailers are cross merchandising items, such as bananas, in the breakfast aisle in an attempt to raise sales by making consumers consider various breakfast options.

The Carteret, N.J.-based Pathmark Stores started doing this recently, chainwide, while the independent Clement's Market, Portsmouth, R.I., put a banana rack in the middle of the cereal aisle about two months ago, according to the store manager.

"We sell through three cases a day off that rack in the

Register to view the full article

test - Advanced Registered User

Already a member? .