GOING FOR THE GOLD

Supermarkets stand to gain from a prescription coverage movement that is gathering steam.Many see years passing before the U.S. Congress hammers out a plan for comprehensive Medicare reform, let alone a prescription benefit in Medicare. A more immediate plan, though, has the potential to not only help would-be beneficiaries, but supermarket pharmacies as well.In October, the National Association of

Supermarkets stand to gain from a prescription coverage movement that is gathering steam.

Many see years passing before the U.S. Congress hammers out a plan for comprehensive Medicare reform, let alone a prescription benefit in Medicare. A more immediate plan, though, has the potential to not only help would-be beneficiaries, but supermarket pharmacies as well.

In October, the National Association of Chain Drug Stores, Alexandria, Va., developed SenioRx Gold, a program th

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