GOLDEN BOOKS WILL LAUNCH GROCERY TIE-INS

LAS VEGAS -- Golden Books Home Video & Audio, a new division of Golden Books Family Entertainment will back its upcoming slate of animated holiday titles with several supermarket-oriented partnerships, the company announced here this month during the Video Software Dealers Association Convention.Cross promotions with M&M/Mars, phone-card company LCI International, and Hallmark Greeting Cards will

LAS VEGAS -- Golden Books Home Video & Audio, a new division of Golden Books Family Entertainment will back its upcoming slate of animated holiday titles with several supermarket-oriented partnerships, the company announced here this month during the Video Software Dealers Association Convention.

Cross promotions with M&M/Mars, phone-card company LCI International, and Hallmark Greeting Cards will support the six-title series, due in stores Sept. 1, and priced at $12.98 each.<

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