Supermarket delis are topping their pizzas with pizzazz. They're pushing upscale selections and upgrading their ovens to stay competitive with pizzerias.
As a category, pizza delivered a nice boost in sales for supermarket delis in 2003. Random-weight pizza sales increased 44.5% to $56.9 million for the year ending Feb. 22, 2004, according to data from FreshLook Marketing Group, Hoffman Estates, Ill.
Penn Traffic is currently adding brick ovens to many of its stores. The ones