GOOD GRADES EQUAL VIDEO RENTALS AT HARPS

SPRINGDALE, Ark. -- Harps Food Stores promoted video rentals with a program rewarding kids for good grades. The "Kid Vid Cash" promotion was part of a "Kids Week" circular run by Harps in early June. It offered children in kindergarten through sixth grade 25-cent coupons good toward video rentals. "The response rate from the kids is way up there," said Randy Weddington, video specialist at Harps.The

SPRINGDALE, Ark. -- Harps Food Stores promoted video rentals with a program rewarding kids for good grades. The "Kid Vid Cash" promotion was part of a "Kids Week" circular run by Harps in early June. It offered children in kindergarten through sixth grade 25-cent coupons good toward video rentals. "The response rate from the kids is way up there," said Randy Weddington, video specialist at Harps.

The promotion has become an annual event for the retailer. "This is one of our community

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