GOOD HUMOR-BREYERS ENDS DSD

GREEN BAY, Wis. -- Good Humor-Breyers Ice Cream here has completed phasing out its direct-store delivery distribution system, which had delivered Breyers and Sealtest ice creams direct to supermarkets."The shutdown is complete," said Max Ballard, senior vice president of sales for Good Humor-Breyers, referring to the DSD operation. He told SN the system primarily serviced supermarkets in Southeastern

GREEN BAY, Wis. -- Good Humor-Breyers Ice Cream here has completed phasing out its direct-store delivery distribution system, which had delivered Breyers and Sealtest ice creams direct to supermarkets.

"The shutdown is complete," said Max Ballard, senior vice president of sales for Good Humor-Breyers, referring to the DSD operation. He told SN the system primarily serviced supermarkets in Southeastern states.

In interviews with SN, the vendor and a number of retailers said the

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