GOOD THINGS COME IN CONVENIENT PACKAGES

Dr Pepper/Seven Up is so serious about consumer-friendly packaging that it's using a "breakthrough" approach to the redesign of the five-year-old Hawaiian Punch design: It's letting consumers have the last word.An online competition is letting teens update the look of the brand. Hawaiian Punch will refine four of the designs and post them on bolt.com, a youth-oriented Web site, in February 2002. Teens

Dr Pepper/Seven Up is so serious about consumer-friendly packaging that it's using a "breakthrough" approach to the redesign of the five-year-old Hawaiian Punch design: It's letting consumers have the last word.

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