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BURBANK, Calif. -- All the signs point to a great year for video in supermarkets in 1998, said Mitch Koch, senior vice president and general manager at Buena Vista Home Entertainment North America.While supermarkets continue to make big gains in sell-through market share, the rental side of the business remains a key component in many large retailers' marketing strategies, he said in an exclusive

BURBANK, Calif. -- All the signs point to a great year for video in supermarkets in 1998, said Mitch Koch, senior vice president and general manager at Buena Vista Home Entertainment North America.

While supermarkets continue to make big gains in sell-through market share, the rental side of the business remains a key component in many large retailers' marketing strategies, he said in an exclusive interview with SN. Meanwhile, he sees the overall industry overcoming a negative image r

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