GOODING'S CUTS 10,000 PRICES TO EXPAND ITS SHOPPER BASE

ALTAMONTE SPRINGS, Fla. -- In a move to broaden its customer base, Gooding's Supermarkets here has lowered prices on 10,000 grocery items.The upscale chain, which has 18 stores in central Florida, implemented the program companywide this month after an experimental 5,000-item price reduction at some locations, according to Michael Cianciarulo, company president."It's done very well for us so far.

ALTAMONTE SPRINGS, Fla. -- In a move to broaden its customer base, Gooding's Supermarkets here has lowered prices on 10,000 grocery items.

The upscale chain, which has 18 stores in central Florida, implemented the program companywide this month after an experimental 5,000-item price reduction at some locations, according to Michael Cianciarulo, company president.

"It's done very well for us so far. We tested it in Brevard County and had good results," Cianciarulo said.

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