GOODS AND GOODIES, BAKED FROM SCRATCH

BRONX, N.Y. -- Morton Williams Associated Supermarkets here has re-invented the old-fashioned, corner bakery at a store in Manhattan where apple dumplings take the cake and sales are getting sweet.The idea is to stand out in a market where retail competition can be fierce. Other supermarkets in the area tend to focus on price, not dumplings or hand-rolled, butter-bathed Danish dough.At the store on

BRONX, N.Y. -- Morton Williams Associated Supermarkets here has re-invented the old-fashioned, corner bakery at a store in Manhattan where apple dumplings take the cake and sales are getting sweet.

The idea is to stand out in a market where retail competition can be fierce. Other supermarkets in the area tend to focus on price, not dumplings or hand-rolled, butter-bathed Danish dough.

At the store on 23rd Street and Second Avenue, the seven-unit independent has added a full-ti

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