GORTON'S FISHES FOR MORE CONSUMERS

GLOUCESTER, Mass. -- The Gorton's Fisherman has reeled in a big catch.By offering print-at-home coupons on its company Web site, Gorton's hopes to encourage trial of its frozen fish products, which include Skillet Fillets, Tenders and Fish Sticks.The effort is part of a new partnership with CoolSavings, Chicago, an incentive marketing company. Gorton's is licensing CoolSavings' technology that enables

GLOUCESTER, Mass. -- The Gorton's Fisherman has reeled in a big catch.

By offering print-at-home coupons on its company Web site, Gorton's hopes to encourage trial of its frozen fish products, which include Skillet Fillets, Tenders and Fish Sticks.

The effort is part of a new partnership with CoolSavings, Chicago, an incentive marketing company. Gorton's is licensing CoolSavings' technology that enables it to offer printable coupons on gortons.com. The technology lets Gor

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