GLOUCESTER, Mass. -- The Gorton's Fisherman has reeled in a big catch.
By offering print-at-home coupons on its company Web site, Gorton's hopes to encourage trial of its frozen fish products, which include Skillet Fillets, Tenders and Fish Sticks.
The effort is part of a new partnership with CoolSavings, Chicago, an incentive marketing company. Gorton's is licensing CoolSavings' technology that enables it to offer printable coupons on gortons.com. The technology lets Gor