BERKELEY, Calif. (FNS) -- The California Milk Processor Board and the Washington MilkPEP Board have agreed on a licensing deal for the California group's popular Got Milk? campaign.
Under the licensing deal, the MilkPEP Board, a national association of processors, will use the campaign in its national print and outdoor advertising, sales promotions and publicity. The Got Milk? message immediately was added to the milk mustache print advertising early this month.
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