Gourmet Entrees Help Bashas' Stand Out

CHANDLER, Ariz. Bashas' customers expect to find a monthly menu of Chef's Entrees on the retailer's website. If the chain's a day late posting the menu, the company hears about it. The interest in the menus is just one indication of the program's success. Since rolling it out in 2002, Bashas' has seen a sixfold increase in unit volume. It's a real draw for Bashas', said company spokesman Rob Johnson.

CHANDLER, Ariz. — Bashas' customers expect to find a monthly menu of “Chef's Entrees” on the retailer's website. If the chain's a day late posting the menu, the company hears about it.

The interest in the menus is just one indication of the program's success. Since rolling it out in 2002, Bashas' has seen a sixfold increase in unit volume.

“It's a real draw for Bashas',” said company spokesman Rob Johnson.

Back in 2003, when Chef's Entrees was relatively new, th

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