GoZonkers Strives to Bounce Higher

BOULDER, Colo. Food For All's Denis R. Zegar, president and chief executive officer, believes in the GoZonkers program's mission against childhood obesity. This largely explains why he linked the two programs for a point-of-purchase promotion at Wild Oats Markets here. It also explains why he doesn't plan on giving up on the program after totals from the promotion came in below expectations. After

BOULDER, Colo. — Food For All's Denis R. Zegar, president and chief executive officer, believes in the GoZonkers program's mission against childhood obesity. This largely explains why he linked the two programs for a point-of-purchase promotion at Wild Oats Markets here.

It also explains why he doesn't plan on giving up on the program after totals from the promotion came in below expectations.

After running in 110 Wild Oats stores for one month during the August-Septemb

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