G&R FELPAUSCH NURTURING BABY CLUBS

HASTINGS, Mich. -- G&R Felpausch Co. here has introduced a baby club in two of its stores and expects to roll it out chainwide next year.The centerpiece of the program, launched two weeks ago, is a personalized commemorative book that new parents receive, free of charge, after they bring the newborn home. Members also receive a $10 gift certificate for every $100 of baby-related purchases, according

HASTINGS, Mich. -- G&R Felpausch Co. here has introduced a baby club in two of its stores and expects to roll it out chainwide next year.

The centerpiece of the program, launched two weeks ago, is a personalized commemorative book that new parents receive, free of charge, after they bring the newborn home. Members also receive a $10 gift certificate for every $100 of baby-related purchases, according to Bill Felpausch, vice president of sales and marketing. The gift certificate ma

Register to view the full article