G&R FELPAUSCH PROMOTION COMBINES GM, CENTER STORE

HASTINGS, Mich. -- G&R Felpausch here recently completed a successful "Meal Deals" promotion in which its general merchandise and center store teams worked together to encourage trial of a specialty food product line.The 20-store supermarket chain offered a pasta pot filled with an assortment of DeLallo-brand Italian food products for $12.99."I was able to source that pot at a very good price -- it

HASTINGS, Mich. -- G&R Felpausch here recently completed a successful "Meal Deals" promotion in which its general merchandise and center store teams worked together to encourage trial of a specialty food product line.

The 20-store supermarket chain offered a pasta pot filled with an assortment of DeLallo-brand Italian food products for $12.99.

"I was able to source that pot at a very good price -- it was a closeout deal," said Linda Schroeder, director, general merchandise

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