GRAND UNION CO. MAPPING A SPECIALTY, NATURAL GROCERY CAMPAIGN

WAYNE, N.J. -- Next month, Grand Union Co. here is slated to start a major push to boost its specialty and natural grocery program.The 230-unit chain plans to improve the category's selection by adding more ethnic foods, resetting and/or enlarging specialty and natural sections at some stores, launching an extensive marketing and promotional campaign, and testing different formats for the category,

WAYNE, N.J. -- Next month, Grand Union Co. here is slated to start a major push to boost its specialty and natural grocery program.

The 230-unit chain plans to improve the category's selection by adding more ethnic foods, resetting and/or enlarging specialty and natural sections at some stores, launching an extensive marketing and promotional campaign, and testing different formats for the category, possibly using the store-within-a store concept.

Grand Union officials decline

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