WAYNE, N.J. -- Grand Union Co. here has begun to roll out Ecce Panis branded, artisan breads after the products proved their worth in selected test stores.
Over the last two months, the chain sales-tested the breads in four stores in New Jersey and one in Connecticut with satisfying results, officials said.
"I was pleasantly surprised. When you're told a product's potential, you hope it will live up to it. In this case, it went beyond that. Sales are definitely above our expec