GRAND UNION USES ROAD SERVICE AS REWARD

WAYNE, N.J. -- Grand Union's most loyal customers are receiving more than discountsthrough the retailer's frequent-shopper program. Grand Union Co. here is now providing its best cardholders with free roadside assistance as a way to reward their loyalty.The roadside service program is available to the top 5% of Grand Union's Savings Plus card holders, said Kim du Toit, director of card marketing for

WAYNE, N.J. -- Grand Union's most loyal customers are receiving more than discounts

through the retailer's frequent-shopper program. Grand Union Co. here is now providing its best cardholders with free roadside assistance as a way to reward their loyalty.

The roadside service program is available to the top 5% of Grand Union's Savings Plus card holders, said Kim du Toit, director of card marketing for Grand Union.

Each quarter, the retailer looks at cardholders' t

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