GRASP OF DEMOGRAPHIC TRENDS CALLED ESSENTIAL

CHICAGO -- Food retailers and marketers must recognize changes in the ethnic makeup and behavioral patterns of the U.S. population if they are to serve the customer base of the future, according to Marcia Mogelonsky, a researcher and writer who studies demographic trends. "Recognizing demographic trends is as important for the owner of a corner store as it is for the chief executive officer of an

CHICAGO -- Food retailers and marketers must recognize changes in the ethnic makeup and behavioral patterns of the U.S. population if they are to serve the customer base of the future, according to Marcia Mogelonsky, a researcher and writer who studies demographic trends. "Recognizing demographic trends is as important for the owner of a corner store as it is for the chief executive officer of an international company," she told attendees at an industry trade show.

Among the groups on

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