GRASSROOTS SUPPORT SOUGHT FOR PROMOFLOR CAMPAIGN

HOUSTON -- PromoFlor is like a freight train in the station -- and supermarket florists need to get involved in the national floral promotion on the local level if they expect it to move, according to the chairman of the National PromoFlor Council."I just can't emphasize enough how important it is for you to bring this at every possible opportunity to your local market," said Dave Mears, council chairman

HOUSTON -- PromoFlor is like a freight train in the station -- and supermarket florists need to get involved in the national floral promotion on the local level if they expect it to move, according to the chairman of the National PromoFlor Council.

"I just can't emphasize enough how important it is for you to bring this at every possible opportunity to your local market," said Dave Mears, council chairman and president of Mears Floral Products, Springfield, Mo., speaking at last month

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