GREAT EXPECTATIONS

There's more to private label than the label.Store-brand products have enjoyed growing levels of consumer acceptance, in large part because retailers have matched that interest with renewed scrutiny of ingredients, product and packaging.Making sure products meet certain specifications is no easy task, retailers told SN. Each item must adhere to a different set of criteria. Parmesan cheese, for example,

There's more to private label than the label.

Store-brand products have enjoyed growing levels of consumer acceptance, in large part because retailers have matched that interest with renewed scrutiny of ingredients, product and packaging.

Making sure products meet certain specifications is no easy task, retailers told SN. Each item must adhere to a different set of criteria. Parmesan cheese, for example, needs to contain 32% butterfat in order to be considered Parmesan ch

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